A Refreshing Investment Supply Chain & Logistics Industrial Focus

A REFRESHING INVESTMENT

Not only is Bavaria a good place to live in, it is also a good place in which to work. The Free State is today one of the most advanced, dynamic and strongest economic regions in the world

Lederhosen, beer-gardens and Oktoberfest – all over the world Bavaria is synonymous with joie de vivre, hospitality and openness. This picture of Bavaria is also confirmed by more than 100,000 Americans, over 20,000 British and 20,000 French citizens and around 5,000 Japanese, who have made Bavaria their home. Furthermore employment opportunities are plentiful, as the Silicon Valley of Europe, Bavaria enjoys the reputation of a top-class high-tech centre.
Its economic structure is broadly diversified: alongside such global players as Siemens, BMW, Audi, EADS, adidas and MAN, Bavaria boasts a tightly knit network of small and medium-sized industrial, crafts and service enterprises. Every investor encounters a wide spectrum of competitive suppliers, purchasers and co-operation partners in the region. More than 1,300 foreign high-tech companies from some 30 countries with establishments in Bavaria appreciate these factors. Over 80 British high-tech companies like British Telecom, the venture capitalist 3i and the world’s largest manufacturer of pharmaceutical products Glaxo Smith Kline Beecham, to name but a few, demonstrate how attractive Bavaria is for British firms as well.
Bavaria is one of the leading regions in a large number of special technological sectors - for example in the field of electrical engineering, information and communications technology, mechanical engineering and the automotive and aerospace industries. A special quality of business in Bavaria is guaranteed by a large number of pioneer companies in the sectors of biotechnology and genetic engineering, environmental technology, transport and propulsion technology, medical technology, etc.
Located right in the heart of Europe, Bavaria opens up unique market opportunities for British companies: Bavaria is the turnstile in the East-West and North-South trade routes and can be reached easily from all the economic centres in Europe. An excellently developed infrastructure in the fields of transport, telecommunications and energy guarantees optimal supply facilities and links with international markets. In its location at the geographical centre of Europe, Bavaria not only offers access to the German-speaking market, the biggest market in the EU, but also opens the doors to the markets in Central and Eastern Europe. The Bavarian market itself is one of the strongest in the world in terms of purchasing power.
Bavaria is well known for its highly qualified, motivated labour force. The dual education system and first-rate universities guarantee the availability of excellent personnel. Bavaria is also one of the most important research centres in the world. This excellent knowledge base ensures ideal prerequisites for the development of new technologies and services. For more than 40 years now, Bavaria has systematically built up a tight research network. Today, this network comprises 11 universities, 17 universities of applied sciences, three major research establishments of the Helmholtz society, 11 Max Planck Institutes and nine institutes of the Fraunhofer Society. This places Bavaria among the top research locations in the world. To stimulate innovative projects, Bavaria has reinvested privatisation proceeds totalling some € 4.68 billion in modernising the industry, state and society within the framework of its ‘Offensive Zukunft Bayern’ and ‘High-Tech’ initiatives, in addition to its regular economic development programmes providing half a billion euros per year. Bavaria is held in high repute for its pro-business economic policy.
For investors seeking advice there is “Invest in Bavaria”, a specialist staff team within the Bavarian Ministry for Economic Affairs, Transport and Technology, which is responsible for recruitment of investors and location marketing. The “Invest in Bavaria” team offers assistance to companies setting up new plants or wanting to expand or move existing facilities to Bavaria. Depending on the requirements of the investor, it proposes tailor-made solutions for the companies. The all-round one-stop-shop service starts with free information about relevant macro- or micro-economic data and extends through personal advice on matters relating to public financial support and approval procedures to the organisation and implementation of visits to appropriate sites.
Fancy coming to Bavaria? “Invest in Bavaria” is your contact partner. Take advantage of our support service. It will accompany you through every stage right from the very first contact to the final decision!